| Our online store allows you to buy products, sign up for
a gift registry, enter contests, receive special discounts,
fill out surveys, and receive newsletters, e-mails or other
promotional information from us. We use the information that
we collect about you to fulfill your product purchases and
to create a more personalized online experience. This is just
a brief overview, so please read on for more details about
our Privacy Policy. This Policy may change from time to time,
so please check back periodically.
Except as otherwise discussed in this Privacy Policy, this
document only addresses the use and disclosure of information
we collect from you online. For some services, we either collect
and transfer personal information to a service provider you
have selected, or you may visit other merchants through links
on our site who may collect and use your personal information.
We encourage you to ask questions and to be very cautious
before you disclose your personal information to others.
Questions regarding this Policy should be directed to info@WineStuffDirect.com
or may also be contacted directly at the following address:
Attn: Privacy Policy Officer
Winestuff
410 S 16th Street
Easton, PA 18042
This Privacy Policy will explain the following regarding
use of our site:
- What information does WineStuffDirect.com
collect from you?
- Where do we collect information from
you and how do we use it?
- Who is collecting your information?
- With whom do we share your information?
- How can you update or correct your Personally
Identifiable Information?
- What are your choices regarding collection,
use, and distribution of your information?
- What security precautions are
in place to protect against the loss, misuse, or alteration
of your information?
- A special note about children's privacy
- WineStuffDirect.com and third-party use of
"cookies" and "action tags."
- You should carefully review privacy
policies of any third party sites accessible from WineStuffDirect.com
- Contacting WineStuffDirect.com about
privacy questions or concerns
- Privacy Policy changes
- What information
does WineStuffDirect.com collect from you?
In order to better provide you with numerous products and
services, WineStuffDirect.com collects two types of information
about its visitors: Personally Identifiable Information
and Non-Personally Identifiable Information. Our primary
goal in collecting information from you is to provide you
with a smooth, efficient, and customized experience while
using our site.
Personally Identifiable Information
This refers to information that lets us know the specifics
of who you are. Personal information is requested when
you order a product or service, register for a Gift List,
enter contests or sweepstakes, apply for credit, fill
out surveys, and send us feedback. For example, this information
might include your name, billing address, shipping address,
telephone number, e-mail address, credit card or other
payment information, and product details. With this information,
WineStuffDirect.com can fill your orders and better provide
you with personalized services. For a few services, we
may collect your personal information on behalf of other
merchants and share it with them. For example, on our
Wireless Store, we may ask you for your social security
number, driver's license number and date of birth and
share that information with the third-party telephone
service provider that you have selected. If you visit
one of the stores available through a link on our site,
they will independently collect, use and share your personal
information in accordance with their own privacy policies.
If you have questions about their information practices,
please read their privacy policies. In many cases, you
can find a link to their privacy policies on the page
offering the Partners' services.
Non-Personally Identifiable Information
This refers to information that does not by itself identify
a specific individual. We gather certain information about
you based upon where you shop on our site in several ways.
This information is compiled and analyzed on both a personal
and an aggregated basis. For example, this information
may include the Web site's Uniform Resource Locator ("URL")
that you just came from, which URL you next go to, what
browser you are using, and your Internet Protocol ("IP")
address. A URL is the global address of documents and
other resources on the World Wide Web. An IP address is
an identifier for a computer or device on a Transmission
Control Protocol/Internet Protocol ("TCP/IP") network,
such as the World Wide Web. Networks like the Web use
the TCP/IP protocol to route information based on the
IP address of the destination. In other words, an IP address
is a number that is automatically assigned to your computer
whenever you are surfing the web, allowing web servers
to locate and identify your computer. Computers require
IP addresses in order for users to communicate on the
Internet, browse and shop.
- Where do we collect
information from you and how do we use it?
Our primary goal in collecting personal information is to
provide WineStuffDirect.com's visitors with a superior customized
online experience. We use the customer contact information
to fill orders, contact purchasers to inform them of their
order status, to send promotional information, to enhance
the operation of our site and administer our systems.
Demographic data also may be collected at our site from
third party advertising servers or content servers, who
provide us with the zip code and area code associated
with a visitor's server, along with pages viewed on our
site. We review the actions of the WineStuffDirect.com visitors
on an aggregate basis to determine customers' preferences.
WineStuffDirect.com also does research on our visitors' demographics,
interests, and pages viewed based on the information provided
to us during ordering, a promotion, from our server log
files, from contests, drawings or surveys. We will use
this data to tailor the visitor's experience at our site,
to improve our marketing and promotional efforts, to statistically
analyze site use, to improve our product offerings, and
to customize our site's content, layout, and services.
We receive reports from third party ad servers and content
servers, that tells us how many ads were presented and
clicked upon or what content was served.
We may also share your personally identifiable information
with third parties who provide services to us, our customers
and web site visitors. Those third parties include authorized
contractors, temporary employees and consultants and other
companies working with us (collectively, "agents"). Where
we believe it to be appropriate (in our sole discretion),
we will ask our agents not to disclose or use your personal
information for purposes other than to provide services
to you or WineStuffDirect.com.
We gather information in the following ways:
Shopping
We collect IP addresses for the purposes of system administration,
to gather broad demographic information, to enable ads
to be served on our site, to report Non-Personally Identifiable
Information to our advertisers, and to monitor the level
of activity on our site. We collect information from visitors
to our site regarding the URLs they came from, domain
types (e.g., .com or .org), their IP addresses, the date
and time of their visit or order, the number of visits
and orders, the number of visits per browsing session,
the server type, the operating system and browser type
used to come to the site, the country, state and telephone
area code where their servers are located, the pages and
page titles of our site that visitors viewed during their
visit, whether the visitor's computer is enabled for Java
or cookies, browser language, applications and plug-ins,
and any search terms entered on our site.
Ordering
When you order from us, we collect personally identifiable
information from you. If you order one of our products
or services, we will collect and maintain your name, e-mail
address, billing address, shipping address, telephone
number, product selections, credit card or other payment
information, order number, referring URL, IP address,
page you bought from and a password. We collect this,
and other information, as disclosed in this Policy, in
order to fill your order, to communicate with you about
your order and to send you promotional materials. Before
confirming your order, you will have the opportunity to
review the product order form and make changes and additions
to the information it contained and these changes will
be automatically kept for future use.
Gift Certificates
If you purchase a gift certificate from our site, you
will give us the recipient's name and e-mail address if
you wish to send the certificate by e-mail. If you wish
to send a certificate by regular mail, you will give us
the name, mailing information and phone number for the
recipient. The recipient information you give us will
only be used to send the gift certificate and for no other
purpose.
Online Surveys and Polling
In order to improve our services to you, we ask some of
our customers to voluntarily complete surveys, which may
be collected by an independent third party. Individual
survey answers are confidential, although Non-Personally
Identifiable Information is collected and disclosed to
third parties. If you do not wish to participate in a
survey, simply decline to participate when asked.
Contests and Sweepstakes
When you enter a contest or other promotion, we may ask
you for contact information such as your name, address
and e-mail address in order to administer the contest,
to send you promotional e-mails, notify winners and make
the winners' list publicly available pursuant to certain
states' laws. Your consent to such promotional use and
disclosure of this information is a condition of your
participation. As a condition of receiving any prize,
you will be required to submit an Affidavit of Eligibility,
for us to ensure that you are eligible to receive the
prize according to the Contest Rules.
Newsletters & Promotional E-mails
We offer free newsletters and promotional e-mails as a
service to our customers. We will send you newsletters
and e-mails periodically listing current specials and
deals. To stop receiving our newsletter, send an e-mail
to us at optout@WineStuffDirect.com.
Contact Information and Third
Party Data
If you contact WineStuffDirect.com or our customer service representatives
by telephone, e-mail or letter, we may keep a record of
your correspondence or comments. If you report a problem
with our site, we may collect such information in a file
specific to you. If you contact us through our feedback
area or by calling one of our customer service representatives,
we may ask for your name, e-mail address and order information
in order to send you a reply. If other users or third
parties send us correspondence about your activities or
purchases on our site, we may keep the information in
a file specific to you.
Advertising
We display advertisements on our site. By knowing a little
about you, WineStuffDirect.com will be able to deliver more
relevant advertisements and content to you in the form
of targeted banners and promotions. For example, advertisers
give us an advertisement and tell us the type of audience
they want to reach (e.g., buyers of Palm Pilots). WineStuffDirect.com
takes the advertisement and includes it in a WineStuffDirect.com
e-mail to prior customers meeting that criterion. We may
also have third-party advertising servers display ads
linked to certain search terms that you have entered,
or to certain pages that you are viewing. In this process,
advertisers never have access to individual account information.
Additionally, WineStuffDirect.com may share aggregated data
with advertisers.
We also track customers' traffic patterns throughout
their online session, including which pages, information
and advertisements a customer views while using the site
and what items they place in their basket or purchase.
We use your IP address to diagnose problems with our servers,
software, to administer our site and to gather demographic
information.
We may share aggregated statistics about pages viewed
on our site, sales and other shopping information with
third parties.
Cookies
We use cookies and allow others to use cookies in the
operation of our site; to find out what cookies are and
how they are used, click
here.
Action Tags
We may use and allow others to use action tags in the
operation of our site; to find out what action tags are
and how they are used, click
here.
- Who is collecting
your information?
Ad Servers and Content Servers: We may use third party ad
servers or content servers to serve ads or other information
both on and off our site. Those third parties may use "action
tags" throughout the site to count the number of visitors
who click on a banner ad or other information and to track
the number of customers who continue on to make a purchase.
They may also place their own "cookie" on your computer
to help those ads to run. We do not provide them with any
of your Personally Identifiable Information. For more information
about the information they collect, please see the section
"Use of Cookies" below.
Marketing Partners, Co-branded Services, Framing/Windows
on Third-Party Sites: We run promotions for merchants
where you may visit the merchants' sites. In some of those
promotions, a window or frame containing the merchant's
site may appear. Any time you are in a window, you should
assume that your personal information is being collected,
used and disclosed in accordance with that merchant's
policies. This Privacy Policy does not apply to information
that you supply to those merchants. Any information that
you share with them will be used and disclosed in accordance
with that merchant's privacy policy. However, once you
click on a return link to our site, you can expect that
further information that you disclose will be treated
in accordance with this Policy.
On occasion, unaffiliated third parties will "frame"
WineStuffDirect.com's site in an effort to collect customer
information. To ensure your privacy, make sure that your
order originates fom WineStuffDirect.com's site. WineStuffDirect.com
is not in any manner responsible in the event that you
do disclose information to an unaffiliated framing site.
Links and Banner Ads to Third-Party Sites: Please be
aware that our site may contain links to other sites on
the Internet that are owned and operated by third parties.
The information practices of those websites linking from
or to our site are not covered by this Policy. These other
sites may send their own cookies to users, collect data,
or solicit personal information. Additionally, other companies
or ad servers, which place advertising on our site may
collect information about you through the use of cookies
when you view or click on their advertising. We cannot
control this collection of information. You should contact
advertisers directly if you have any questions about their
use of the information that they collect.
- With whom do we
share your information?
Fulfillment: The information collected by WineStuffDirect.com
is used for processing orders, keeping you informed about
your order status, for statistical purposes, for improving
our site and its performance, to serve ads, and to notify
you of products or special offers that may be of interest
to you. We will disclose your Personally Identifiable Information
to third parties to charge your credit card, fill your order,
deliver your order, provide customer service, provide you
with credit and deliver promotional e-mails to you from
WineStuffDirect.com. For example, we must release your credit
card information to the card-issuing bank to confirm payment;
and release your address and telephone information to the
delivery service to deliver products that you ordered.
Other Parties: We do not sell, trade, or rent your Personally
Identifiable Information to others without your consent.
We may provide Non-Personally Identifiable Information
about our customers' sales, traffic patterns, and related
site information to third parties, but these statistics
do not include any Personally Identifiable Information.
We may release account information when we believe that
such release is reasonably necessary to enforce or apply
our Terms and Conditions or to protect the rights, property,
and safety of WineStuffDirect.com, our users, or others. If
customers do not pay us for products ordered, we may submit
their account information to a third party collection
agency.
Data Analysis Agents: The information collected by or
for WineStuffDirect.com may be provided to an outside company
for the purpose of analysis. That analysis is to help
us to improve our site and product selection, and to notify
you of special offers that may be of interest to you.
That data analysis agent may not share any Personally
Identifiable Information with others, or use it for any
other purpose than to help WineStuffDirect.com.
Ad Servers, Advertisers, Image Servers and Website Analysis
Agents: These third parties use their cookies' identification
numbers and internal web site tracking features to serve
ads on our site and to collect aggregated information
to create statistics about our customers and visitors,
traffic patterns, and related site information. In the
event that our ad servers collect any Personally Identifiable
Information on our behalf, it will not be used by them
or disclosed to any third parties.
Compliance with Service of Process or Law Enforcement:
Occasionally WineStuffDirect.com may be asked by law enforcement
or judicial authorities to provide Personally Identifiable
Information to the appropriate governmental authorities.
We will disclose Personally Identifiable Information upon
receipt of a court order, subpoena, or to cooperate with
a law enforcement investigation, without prior notice
to you. WineStuffDirect.com fully cooperates with law enforcement
agencies in identifying those who use our services for
illegal activities. We reserve the right to report to
law enforcement agencies any activities that we in good
faith believe to be unlawful.
- How can you update
or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit
the personal information that you have provided to us. During
the online ordering process you can review, change, or delete
the information that you have submitted. You may change
any of your personal information in your account online
at any time. We encourage you to promptly update your information
if it changes. You may ask to have the information on your
account deleted or removed; however, because we keep track
of past purchases, you cannot delete information associated
with past purchases. Also, as a security measure we "back
up" the data stored on our systems, and such prior information
cannot be completely removed from our databases. As a result,
you should not expect that all of your Personally Identifiable
Information will be completely removed from our backed-up
databases.
- What are your choices
regarding collection, use, and distribution of your information?
Email: We may from time to time send you e-mail or other
communications regarding current promotions, specials and
new additions to the WineStuffDirect.com site. You may "opt-out,"
or unsubscribe from our newsletters by following the unsubscribe
instructions in any e-mail you receive from us, or by sending
an e-mail. After doing so, WineStuffDirect.com users will not
receive future communications or mailings unless they open
a new account or enter a contest.
- What security
precautions are in place to protect against the loss, misuse,
or alteration of your information?
In order to most efficiently serve you, credit card transactions
and order fulfillment are handled by established third party
banking, processing agents and distribution institutions.
They receive the information needed to verify and authorize
your credit card or other payment information and to process
and ship your order.
When you access your account information, the information
is kept on a secure server. All of the customer data we
collect is protected against unauthorized access by physical
security means.
- A special note
about children's privacy
You must be at least 18 years old to have our permission
to use this site. Our policy is that we do not knowingly
collect, use or disclose Personally Identifiable Information
about visitors under 18 years of age. If you are the parent
or guardian of a minor under 18 years of age and believe
that they have disclosed personally identifiable information
to us, please contact us at info@WineStuffDirect.com
so that we may delete the minor's information.
- WineStuffDirect.com and
third-party use of "cookies" and "action tags."
WineStuffDirect.com Cookies: When you use our site we will store
cookies on your computer in order to facilitate and customize
your use of our site. A cookie is a small data text file,
which a Web site stores on your computer's hard drive (if
your Web browser permits) that can later be retrieved to
identify you to WineStuffDirect.com. Our cookies store randomly
assigned user identification numbers, the country where
you are located, and your first name to welcome you back
to our site. The cookies make your use of the site easier,
allow you to retrieve an earlier shopping cart, make the
site run more smoothly and help us to maintain a secure
site. You will be unable to shop on our site without your
browser set to accept cookies.
Ad Server and Content Server Cookies: We may use an outside
ad serving company or content server to display banner
advertisements and other information on our site. As part
of their service, they place a separate cookie on your
computer. WineStuffDirect.com does not provide third-party ad
servers with any of your Personally Identifiable Information.
WineStuffDirect.com and its third party ad servers do collect
and use Non-Personally Identifiable Information about
you, such as your IP address, browser type, the URLs from
which you came, referring site's domain types (e.g., .com),
operating system, the country, the server your computer
is logged onto, where the servers that your computer is
logged onto is located, the pages of our site and products
that visitors viewed during their visit, where an ad was
placed on a specific web site page, the time and date
particular ads were served, the area code and zip code
associated with your server and whether you responded
to a particular ad, and a receipt identifier.
Our third-party ad servers will occasionally use outside
agents, whose computers will serve ads on our site in
the same manner and under the same conditions as above.
In addition, other ad serving companies or advertisers
may place banner ads on our site in the same manner as
above, but we do not disclose to them any Personally Identifiable
Information.
Website Analysis Agent Cookies: We may use a third party
to analyze what our visitors find to be most interesting
on our site. To do that, they will place a cookie on your
computer with a randomly assigned unique number in order
to track the pages you view on our site, along with other
Non-Personally Identifiable Information.
E-mail Distributor's Use of Action Tags: Our third-party
e-mail distributor may use action tags. They may, for
example, keep track of when a promotional e-mail is opened
and provide WineStuffDirect.com with ongoing aggregated reports
of how many customers have responded.
- You should carefully
review privacy policies of any third party sites accessible
from WineStuffDirect.com
Other sites accessible through our web site have their own
privacy policies and data collection, use and disclosure
practices. Please consult each site's privacy policy. WineStuffDirect.com
is not responsible for the policies or practices of third
parties. Please be aware that this site may contain links
to other sites on the Internet that are owned and operated
by third parties. The information practices of those web
sites linked to WineStuffDirect.com are not covered by this Privacy
Policy. These other sites may send their own cookies to
users, collect data, or solicit personal information. Additionally,
other companies that place advertising on our site may collect
information about you when you view or click on their advertising
through the use of cookies. We cannot control this collection
of information. You should contact these advertisers directly
if you have any questions about their use of the information
that they collect.
On behalf of various sponsors, WineStuffDirect.com provides
sponsored links to third-party web sites. If you click
on a sponsored link or banner ad, a "window" or "frame"
containing a third-party's web site may appear in the
foreground with the WineStuffDirect.com web site in the background.
Unless you are on WineStuffDirect.com's web site, any time that
you have moved to a window, you should assume that your
personal information is being collected, used and disclosed
in accordance with the windowed site's privacy policy
(if any). If you are unsure as to whose privacy policy
applies, please contact us by eMail at info@WineStuffDirect.com,
or by sending a letter to the address below.
- Contacting
WineStuffDirect.com about privacy questions or concerns
If you have any questions about this Privacy Policy, the
practices of this site, or your dealings with this site,
please contact WineStuffDirect.com by sending a letter to:
Attn: Privacy Policy Officer
Winestuff
410 S 16th Street
Easton, PA 18042
You may also contact us by e-mail at info@WineStuffDirect.com.
- Privacy Policy
changes
This Privacy Policy was last changed on March 25, 2006.
If WineStuffDirect.com makes changes to any terms or conditions
of the Privacy Policy, the changes will be posted in this
document so that you will always know what information we
gather, how we might use that information and to whom we
will disclose it. We may change, modify, add or remove portions
of this Policy at any time, and any changes will become
effective immediately upon being posted unless we tell you
otherwise.
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